Top 5 Health and Fitness iOS Apps in Australia Q4 2023

During the fourth quarter of 2023, the top 5 health and fitness apps on iOS in Australia showed varied performance trends in terms of revenue, downloads, and active users. Here’s a detailed look at the data, sourced from Sensor Tower.

MyFitnessPal: Calorie Counter saw fluctuating weekly revenue, peaking at approximately $115K in late September and ending the quarter at around $99K. Weekly downloads were highest in early October with 11.4K and experienced a downward trend, concluding at 5.6K in the last week of December. Active users showed a decline from 297K in late September to 244K by the end of December.

Flo Period & Pregnancy Tracker had a consistent increase in weekly revenue, starting at $82K and ending the quarter at around $104K. Downloads peaked mid-October at 8.5K before decreasing to 5.3K by the end of December. Active users remained relatively stable, fluctuating slightly around the 260K mark throughout the quarter.

Strava: Run, Bike, Hike showed steady weekly revenue, rising from $77K in late September to $88K by the end of December. Downloads remained fairly stable with a peak of 8K in late October and closing at 8.7K in the last week of December. Active users saw a slight decline from 165K in late September to 158K by the end of the quarter.

Calm experienced fairly stable weekly revenue, starting at $61K and ending at approximately $56K. Downloads showed a minor increase from 1.4K in late September to 1.5K by the end of December. Active users hovered around the 50K mark, ending the quarter slightly lower at 50K.

Headspace: Sleep & Meditation reported steady weekly revenue, beginning at $45K and finishing the quarter at around $40K. Downloads saw a peak of 1.8K in early October, decreasing to 1.3K by the final week of December. Active users slightly declined from 21K in late September to 19K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.